Mobile Biometric Market Analysis

Market Analysis Brief

The Biometric Promise
For more than a decade, an intense debate has raged between privacy and biometrics advocates about the risks and benefits of biometric technology. Privacy advocates view widespread consumer adoption of biometrics with skepticism and fear as the ultimate manifestation of “Big Brother”. Biometric advocates insist that the technology can and should be used for its “highest good”, to enhance and protect individual privacy by blocking government and corporate access to personal data. This long-running dispute may now be on the verge of resolution.

Apple, the leading innovator of consumer technology, made a series of announcements on September 9, 2014 revealing that the requisite privacy and technology framework to bring this “highest good” vision of biometrics to market is now in place. Though some of the dots are not quite connected, for the first time in the evolution of the biometrics marketplace, Apple’s privacy policy and supporting technology infrastructure have positioned the company to deliver on the promise of biometrically enabled consumer privacy.

The September 2014 introduction of Apple’s Touch ID enabled and NFC equipped iPhone 6 and 6 plus, the Apple Pay payment ecosystem, and Apples new user-centric privacy policy pave the way for the realization of this promise. Taken together, these three components of Apple’s latest portfolio have the potential to fundamentally transform both the role of the mobile phone and the market dynamics surrounding the ownership and management of consumer data as we enter a new age of consumer-centric privacy.

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Additional insight, analysis, and comprehensive market data for mobile biometrics markets is available in The Global Biometrics and Mobility Report: The Convergence of Commerce and Privacy.