Quantifiable data is at the core of all of Acuity's research, analysis, and strategic consulting. We call our methodology "Rigorous Intution" the combination of data driven insight and analytic skills honed over years of in-depth market experience.
Where's the data? should be the first question every Client asks of a market research firm or consultancy. If the data is sound, the analysis is much more likely to be so.
Acuity Market Intelligence is committed to both sound data and analysis. As one of our Clients succinctly put it "If we don't trust the data, how do we believe the analysis"?